A curated selection of campaigns where I explored how evolving trends shape visuals, style and storytelling.
As both a creative and a designer, I approach brand work like I do a space, what are we trying to feel through this visual narrative. Each project is rooted in cultural mood shifts, whether is quiet luxury or maximalist nostalgia.
Select WorksVisual campaigns driven by Cultural trends
EVENTS/EXPERIENCES
Captured during LFW A/W ‘24, I focused on movement, concrete textures and a return to ultra tailored silhouettes, reflecting a broader trend toward refined realism and urban elegance in fashion.
LUXURY
I wanted to showcase the return of softness as a cultural strength. With Chloe’s collection being about bohemian romance, I wanted to keep the visuals romantic, emotional and show feminine resurgence.
TRAVEL & HOTELS
Part of my original series, Early Check-In, I visited this boutique property in Corsica that was showcased in a cult classic Bollywood film, Tamasha. Driven by the power of cinema, I wanted to draw the designed emotion that impacts a population in millions. The narrative revolved around spaces that don’t just look good but feel rich in nostalgia and emotion.
FASHION
Styled and directed to celebrate Ted Baker’s SS25 collection. With an intentional clash of patterns, colours and movement, I wanted to showcase the return of a playful summer and a big 70s resurgence.
INTERIORS
This interior project was my rebellion against hyper minimalism. With bold colours and sartorial choices, I designed a space that reflects a shift from neutrality to personality rich spaces.