You’re probably wondering, how does an interior designer with a post-grad from London also have 8+ years of experience creating content for global brands? The short answer? I’ve always followed creativity with intention, not impulse, wherever it leads.

I grew up in Nasik, chased my creative start in Mumbai, and later studied Interior Design at UAL’s Chelsea College of Design in London. Along the way, I built a career on Instagram (@siddhikarwaa), where I’ve told visual stories, led campaigns, and shaped brand identities; always with a strong sense of style and a feel for what’s next.

My background is in Advertising and Communications, and over the years, my work has taken many forms; interiors, fashion, content, and styling. But the common thread? A love for design, storytelling, and creating things that feel good. Emotionally, visually, and culturally.

Now, I see myself as a multidisciplinary creative. I design interiors with personality and purpose, create beautiful and strategic content, and bring a unique lens that blends maximalism with meaning.

From India to London, I’m crafting a new chapter, one that sits at the crossroads of creativity and strategic intent.